I have noticed many strange and interesting marketing campaigns promoting being good urban citizens and binning our litter. This campaign is perhaps the oddest.

First of all I am not sure it is selling the right message. After all, is not the very thing we love about bad jokes is joking how bad they are? Is the message here, an undesired behavior brings reward in the form of entertainment?

Perhaps I am just getting too creative in my thinking and maybe Edinburgh’s litter campaign is making a difference.

Regrdless, this joke’s on me!

Photo: Robert Rath, ‘This Joke’s On Me’, 1/1250 f/4 ISO320 80mm